Transformasi Dakwah Islam di Media Sosial

Abstract

The advancement of digital technology has brought about significant changes in societal communication patterns, including within the realm of Islamic da'wah (preaching/outreach). Social media no longer serves merely as a tool for communication and entertainment; it has evolved into a new space for conveying religious messages. This study aims to analyze the transformation of Islamic da'wah on social media and to identify the opportunities and challenges arising from the process of delivering da'wah messages in the digital era. A qualitative approach utilizing a descriptive-analytical method was employed. Data were gathered through the observation of various forms of da'wah content on social media, documentation, and a review of literature relevant to digital da'wah, Islamic communication, and social media trends. Data analysis involved stages of data condensation, data presentation, and conclusion drawing and verification. The findings indicate that the transformation of Islamic da'wah on social media encompasses aspects such as the medium, communication patterns, audience characteristics, message delivery strategies, and the role of the da'i (preacher). Da'wah activities previously conducted primarily through mosques, Islamic boarding schools (pesantren), religious study circles (majelis taklim), and face-to-face forums—have now expanded to platforms such as YouTube, Instagram, TikTok, Facebook, and other digital channels. Social media enables da'wah messages to be conveyed more rapidly, widely, interactively, and creatively through short videos, infographics, podcasts, live streaming, and storytelling. However, this transformation also presents challenges, including the spread of unverified religious information, the oversimplification of religious messages, "viral culture," polarization, and a focus on popularity. Therefore, the transformation of Islamic da'wah must be accompanied by strengthened digital literacy, improved communication competence among preachers, adherence to Islamic communication ethics, and the application of the principle of tabayyun (verification/clarification) to ensure that technological advancements remain aligned with Islamic values.

Abstrak

Perkembangan teknologi digital telah membawa perubahan signifikan terhadap pola komunikasi masyarakat, termasuk dalam aktivitas dakwah Islam. Media sosial tidak lagi hanya berfungsi sebagai sarana komunikasi dan hiburan, tetapi telah berkembang menjadi ruang baru bagi penyampaian pesan-pesan keagamaan. Penelitian ini bertujuan untuk menganalisis transformasi dakwah Islam di media sosial serta mengidentifikasi peluang dan tantangan yang muncul dalam proses penyampaian pesan dakwah di era digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif-analitis. Data diperoleh melalui observasi terhadap berbagai bentuk konten dakwah di media sosial, dokumentasi, serta kajian terhadap literatur yang relevan dengan dakwah digital, komunikasi Islam, dan perkembangan media sosial. Analisis data dilakukan melalui tahapan kondensasi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa transformasi dakwah Islam di media sosial terjadi pada aspek media, pola komunikasi, karakteristik mad’u, strategi penyampaian pesan, serta peran da’i. Dakwah yang sebelumnya lebih banyak berlangsung melalui masjid, pesantren, majelis taklim, dan forum tatap muka kini berkembang melalui YouTube, Instagram, TikTok, Facebook, dan berbagai platform digital lainnya. Media sosial memungkinkan pesan dakwah disampaikan secara lebih cepat, luas, interaktif, dan kreatif melalui video pendek, infografis, podcast, live streaming, serta storytelling. Namun, transformasi tersebut juga menghadirkan tantangan berupa penyebaran informasi keagamaan yang tidak terverifikasi, penyederhanaan pesan agama, budaya viral, polarisasi, dan orientasi popularitas. Oleh karena itu, transformasi dakwah Islam perlu disertai penguatan literasi digital, kompetensi komunikasi da’i, etika komunikasi Islam, dan prinsip tabayyun agar perkembangan teknologi tetap berjalan searah dengan nilai-nilai Islam.